I don’t think I am the best SEO out there. And I am not the most well-known SEO.
But when you have been doing SEO as long as I have, eventually you meet most of the players in the space.
And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not.
Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public. And I also never put anyone in a position that would compromise their job.
But what was crazy is that the SEO advice I got on August, 2015, from a Google employee changed my life.
And what’s even crazier is that the advice I got on that particular day, is probably known by almost every SEO out there, but I bet less than .01% of SEOs use this strategy.
In other words, a Google employee shared knowledge that was readily available on any major search blog, yet I was too lazy to implement what I already knew.
So what did I learn?
Well, before I go into what I learned, lets first share..